The course introduces the concepts, roles, and benefits of a SAMP. It shows how such a Strategy achieves the essential alignment between (top-down) organizational objectives and stakeholder requirements, with the (bottom-up) realities of assets and asset management capabilities. Every SAMP is unique, due to the individual nature of each organization’s asset portfolio, operating context, and expectations of its stakeholders. This course explains how to develop and customize a SAMP to be organization-specific. It also shows how this process can be used effectively to engage all disciplines and achieve consensus about goals, priorities and responsibilities for delivery.